Today, the founders of direct-to-consumer wine subscription service Winc have launched a new, sustainable wine brand called The Wonderful Wine Co. Made for ‘paleo people, party people and everyone in between’ according to the brand’s site, The Wonderful Wine Co.’s wines are made using sustainable, vegan winemaking techniques and sold direct-to-consumer with cheerful labels and eco-friendly packaging. As of today’s launch, four wines are available: an Argentine Malbec, a French, mineral-driven white blend, a Rose of Grenache and Syrah and a limited-edition orange wine called Malvasia Bianca.
Aiming to take ‘the guilt out of ‘guilty pleasure’, Co-founder Brian Smith says of the new launch, “We set out to craft transparent products that you can feel good about reaching for. Wonderful Wine Co is the sum of all parts, and our commitment to doing the right thing affects every decision we make, from our sustainable winemaking practices to our eco-friendly packaging and production methods.”
Part of the normal guilt of mostly eco-aware wine lovers having a shipment delivered? A boxful of styrofoam shippers. The Wonderful Wine Co.’s sustainable winemaking and distribution process solves environmental challenges beyond the obvious wine supply chain, and into some of the pain points experienced by nearly all DTC food and beverage brands. Notably, The Wonderful Wine Co has developed what they call, “the most efficient wine shippers in the industry,” made from 70% recycled material, 100% recyclable and 95% compostable. Additionally, the brand is using a lightweight glass bottle that requires 20% less energy and 12% less water to produce. Wine is shipped in flexitanks, which can hold twice the normal amount of wine per container, reducing CO2 emissions by 40% as compared to standard shipping methods.
As far as a more conscious winemaking process, The Wonderful Wine Co.’s wines are made with organic grapes, which are farmed without the use of pesticides, and then bottled using natural cork. The Malvasia Bianca is made in the hands-off style of open-top fermentation. All fining and filtration is vegan, and preservation is achieved with as little sulfur as possible. The brand’s four wines are all vegan, low sugar, low sulfite and friendly to a number of trending diets including keto and paleo.
All wines are now available for purchase in options of a three-bottle pack ($60), six-bottle pack ($110), or 12-bottle pack ($215).